From Endcaps to eBay: How Shopper Marketing is Evolving
With shoppers’ media consumption shifting from traditional to digital channels, it’s surprising that media buys still aren’t following this shift as closely as they should. While 28% of consumers’...
View ArticleShoppers Are Looking for Love—How Can Brands Avoid Missed Connections?
If the television commercials for online dating services like Match.com and eHarmony are to be believed, your perfect mate is out there, and can be found online. Words like “trust” and “lasting”...
View ArticleThe Right Content Will Fuel “Hopeless” QR Codes’ Prominence
The QR code may be many things. But let me go on record as saying this: The QR code is not the CueCat. Remember the CueCat? The adorable cat-shaped scanner was going to make it easier for consumers to...
View ArticleThe Healthcare Path to Purchase
For years, health insurance providers primarily sold their services and plans through local sales channels to businesses, which then rolled them out to their employees. Very often, the consumer had...
View Article
